The Power of Inspiration in Content Marketing
When we started Gregg Media, Amy and I wanted to inspire others to get outdoors more and we’ve been using inspiration as one of our main connecting pieces in our content marketing. As a business leader, you know the importance of content marketing for your brand. You understand that it can help to build relationships with customers and increase visibility. But by using inspirational content, you can create a much deeper connection with your customers. Let’s explore the power of inspirational content and how it can benefit your business.
The Value of Inspirational Content
Inspirational content has the power to inspire, motivate, and encourage people. It gives them a sense of purpose and direction that makes them better and helps them feel good about themselves. This type of content also has the potential to establish trust between your business and your customers. When you share inspirational stories, quotes, or advice on topics related to your industry or niche, it shows that you care about their success and well-being, and positions you as a leader in your industry. This can have a positive effect on customer loyalty and engagement because they will see that you are invested in their growth and development.
How You Can Use Inspirational Content
When creating inspirational content for your business, focus on topics that are relevant to your industry or niche. For example, if your business services the outdoor industry like Gregg Media, talk about the benefits of getting outdoors and how that improves a person’s over all wellbeing. If you run an online retail store, talk about how small businesses have been able to succeed despite difficult economic times or share success stories from other entrepreneurs in the same field as yours. If you're in the health care industry, discuss how lifestyle changes can help people maintain their health overtime or offer tips on healthy eating habits. No matter what industry you're in, find ways to make connections between what's happening in the world today and how it affects people within your audience demographic.
Share your Story as Inspirational Content
Your story is something that people want to hear about. Talk about the challenges the struggles and how you overcame them to build your business into want it is today. Did you struggle with something that is relatable to your audience? If so, share it! This creates a kind of connection with your clients that most brands would love to have. A large majority of our clients at Gregg Media have connected with us over our story that we share and it’s created some incredible and meaningful connections. Sometimes brands can get stale and most of the time it’s because the customers see a compony, not people. When you can get the humanness back into your brand, that is a huge part of connecting with your ideal clients who will rave about you to their friends. They will share your story and therefore your brand.
Keep the Inspirational Content Relevant
One last tip is to make sure that all of your content is timely and relevant so that it resonates with those who read it. The more timely your content is, the more impactful it will be. If you know a certain holiday is coming up, you can share content that would be a perfect fit leading into that holiday. Maybe it’s sharing one of your own stories around the anniversary of that story happening. Be sure not to overdo it; too much inspirational content can be overwhelming for readers, especially if they don't feel like they're getting any practical advice or guidance from it. Instead, aim for balance—provide inspiring stories but also include actionable advice, so readers know what steps they need to take next in order reach their goals or objectives. Be their guide, climb the proverbial mountain with them, don’t just show them the destination.
Inspirational content has the power to engage customers on an emotional level by offering encouragement, hope, and motivation –– all of which are invaluable assets when building relationships with customers online! Amy and I have some of the most amazing clients at Gregg Media that share a lot of similar inspirational stories as us, because that is the uncommon commonality that brought us together. By providing inspirational stories alongside actionable advice related to product offerings or services provided by your company, you will foster stronger customer loyalty while increasing visibility for your brand at the same time! Utilizing inspirational content is something to be considered in every business owner’s marketing strategy, because its power lies not only in its ability to engage customers but also its ability to differentiate a brand from its competitors!