Staying Relevant: How to Reach Your Audience Through Video Content
As technology continues to advance, marketers need to find new ways to reach their target audience. As we have discussed in past blog posts one of the most effective and popular strategies is creating video content. Video content can be used to tell a story and connect with viewers on a more personal level than traditional marketing tactics like print ads or radio commercials. But how do you make sure that your video content is engaging and relevant? Read on to gain a few tips on how to stay relevant through your video content:
1. Provide Value in Your Videos
This is so important! Educate about things that your customers would want to know, and work your product into that content. If you are providing value to your ideal clients, you are cultivating a relationship that has a very high likelihood of paying huge dividends. People buy from people they like and trust, so by providing something of value, you are establishing trust and appreciation for you company.
2. Stay Relevant with Current Trends
Another way to stay relevant with video content is by staying up-to-date with trends in the industry. This means following current events in the market as well as keeping an eye out for new techniques that could be useful to your customers, (remember tip 1 Provide value). Additionally, pay attention to what other companies in your space are doing—and don’t be afraid to take some inspiration from them! Keep an open mind when it comes to exploring new ideas and methods of creating interesting videos for your audience—it could end up being one of the best decisions you ever made!
3. Create Videos on Different Platforms
When creating videos for your business, it’s important to consider which platforms you are using. Different platforms have different audiences and require different types of videos. For example, YouTube videos should focus on providing viewers with helpful information while Instagram tend to favor shorter videos that grab the viewers eye quickly and get straight to the point. By creating content tailored towards each platform’s user base, you can ensure that your message reaches the right people.
4. Don’t Take Yourself too Seriously
Show a fun or humorous side of you business. Think of the videos for the, “Perfect T”, “The Squatty Potty”, or going back several years, the “E-Trade Baby”. These companies used humor to sell! When done right, it’s very effective! It builds a trust and connection with your customers and sometimes becomes unforgettable.
5. Mix Things Up with Your Video Content
That’s right, you don’t have to pick and choose. Not ever person is motivated by the same thing, so it’s a great idea to work all these ideas in at different points. Even if your brand has a more sophisticated side, a well timed and executed piece of humor content every once in a while can really take it up a notch. On the other hand if your brand has a fun upbeat feel, doing a more serous piece of content can really make an impact without changing the overall feel of your brand.
Video content can be used as an effective tool for business owners and marketers trying to reach a specific target audience and create meaningful connections with customers online. By utilizing different platforms wisely, providing value through targeted messages, staying up-to-date with trends in the industry, and using some humor, marketers can ensure that their video content remains relevant and engaging for years to come! Remember — stay ahead of the curve by using data-driven insights into consumer behaviors coupled with creative storytelling techniques when crafting video content for maximum impact!