What to Know About Website Banner Videos
Today, more than ever, people are hearing that videos are becoming the standard for engaging with your ideal clients. You may currently have a photo at the top of your website and you’re struggling with making the change. We’re here to help. We want to empower you to confidently make the switch to video in an effective way that will connect to your ideal clients the minute they land on your page. How long should a banner video be? What do you do at the end of the video? Never fear, because, we’ve got you covered! Let’s talk about website banner videos for your website.
Why a Website Banner Video is Stronger than an Image
Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text format. So web banner videos are definitely worth considering. One advantage videos have over photos is that they require less effort from viewers to see exactly what it is you do or sell. For example, we could just share a photo of us smiling at the camera on the top of our website and then share what we do in text, or we can show clips of us capturing content and some of the types of content we capture at the top of the banner, so the client knows exactly what we do, are target audience, and if we are the right people to meet their needs. Having a banner video over a photo makes it easier for viewers to find what they're looking for quickly and efficiently—which can help make them more likely to purchase whatever product or service you may be offering.
Short and Sweet is Gold for Banner Videos
You know what they say about attention spans these days…They are the equivalent of a goldfish’s attention span now. Crazy right? When it comes to web banner videos, one of the first questions many people ask is, ‘How long should a website banner video be?’ While there’s no hard and fast rule for the perfect length, shorter is always better, think anywhere from 5-30 seconds. While longer videos may seem like they would give you more “bang for your buck” in terms of info delivered, in reality, shorter videos tend to be more effective at capturing customers attention and keeping it focused on your product or service. Remember, we have the attention span of goldfish, make sure your website banner video is short enough to engage with that attention span.
Looping Video Content is Essential for Banner Videos
Have you ever clicked on a web banner, only to be met with an abrupt end after the video finishes playing? It’s not the best user experience and certainly isn’t something you want to have on your website. Looping video content is an essential part of any business’s website. When it comes to web banners, it’s important to remember that you have just seconds to catch your viewers' attention. That means having a seamless experience that doesn’t leave your audience feeling frustrated or confused. Looping videos are the perfect way to create this kind of immersive experience where viewers can watch the same video over and over again without interruption or distraction. Having a looping website banner video helps keep viewers engaged and encourages them to stay longer on your site—which is one of the primary goals of any business website.
High Quality Content is Key for Banner Videos
The key to a successful web banner video is to pack as much punch into a short few seconds as possible. That means making sure that you capture your potential customers’ attention while also giving them just enough information, so they can make an informed decision about your product or service. High-quality video clips are essential here – you only have a few seconds, so make every second counts! Having visually interesting clips that draw the viewer in is a must. Making sure the video is formatted properly for a website banner is imperative to showcase your brand in a way that elevates it. You want your website banner video to be the thing that pulls visitors in and keeps them on your website, so making sure you have a video that works properly is a must if you are going to benefit from a website banner video.
When it comes to website banner videos, they are far better than any image if done right. The length of the video really does matter! Making sure that your video loops back on itself guarantees that your visitors have a seamless experience and creates a constant visual of what your brand is all about. Lastly, having high-quality video footage is essential if you are going capture your ideal client’s attention and show them how you can help them. Combining all of these tips for your website banner video will ensure you have a strong first impression when a visitor lands on your website and help you share what you do or sell far better than any photo will ever be able to do.