Video Above the Fold on Your Website’s Homepage
Hey there! You’ve probably heard a lot about how important it is to have visual movement on your website. But what does that actually mean, and how can you take advantage of this powerful marketing tool?
In this blog post, we'll cover why having video above the fold on your website's homepage is so important, and ways you can use it to grab your audience’s attention and keep them on the page longer!!!
Video Above the Fold on Your Website’s Homepage: What Is It?
The “above the fold” concept is borrowed from newspaper terminology. Traditionally, newspapers are folded in half before they're sold at newsstands. The top part of the paper—the side visible when it’s folded—is known as "above the fold," while everything else falls below it. When applied to web design, "above the fold" refers to anything that appears on a webpage before someone has to scroll down.
Why Should You Use Video Above the Fold on Your Website’s Homepage?
Having video above the fold is one of the best ways to grab people attention and showcase your brand, letting your audience know exactly what service or product you offer. According to research from Wistia, viewers spend 2X more time watching video than they do reading text-based content! If you show what you do with video right away on your website, That means more engagement for you and more chances for conversions, because people will see what you want them to know in a few seconds. To transfer that same about of information in words would take a lot more time, and people are liable to click away if they become disinterested.
Videos add movement and energy to your page in a way that still images simply can't match, the movement and ability to communicate a ton of information is where video is king!
This can be especially powerful for any business that needs to keep the viewers attention longer than 8 seconds (the average attention span of people online). It can also be very effective for those who are just starting out or those who have a new business idea that needs some extra visibility.
How Can You Use Video Above the Fold on Your Website?
When it comes to web banner videos, there’s no hard and fast rule as to the perfect length. However, there are some guidelines that can help you decide what length is ideal for yours. Generally speaking, 5-30 seconds is an ideal range that will capture your potential customers without boring them or giving them too little information. The key is too pack as much punch into those few seconds as possible.
There are several ways you can take advantage of this strategy. A video showcasing you interacting with your ideal client, a video showing your ideal client using your product, or some glamor shots of your product, are just a few idea’s you can use to create eye-catching visuals. Whatever type of video content you create, make sure it grabs attention quickly and clearly communicates what makes you unique compared to other businesses in your industry! On our website we pulled together clips from a sampling of videos that we have done. It shows the kind of work we do, while at the same time being interesting to the viewer.
One of the biggest mistakes made when creating web banner videos is not making sure the video loops back on itself after completion. A solid color screen after an awesome video can be a huge let down for viewers and make them less likely to want to stay on your site any longer than necessary. Make sure whatever software you use allows loops so that viewers don’t miss out on any of your great content!
Now You Know How and Why You Use Video Above the Fold on your website!
Using video above the fold is one of the best ways to grab people's attention and showcase what makes you stand out from other businesses in your industry. It will help keep people engaged with your site longer, which translates into more conversions for you, and in-turn, more money! So if you haven't already tried using video above the fold on your website's homepage, now is definitely a great time get started!