Showcasing Your Brand Through Video Footage
Do you want to give your business an edge? If so, one of the best ways to do this is through video footage. Video content can be a powerful tool when it comes to showcasing your brand, products, or service. Here's why you should use video footage to showcase your brand and how you can make sure it reflects your company in the best possible light.
Product Placement Can Really Elevate Your Video
Video footage offers the perfect platform for displaying and promoting products. Not only does showing what your products look like help potential customers decide whether they would be interested in buying them, but it also presents a unique opportunity for creativity. Think outside the box and come up with unique ways to display your product that will make viewers take notice. Maybe it could take center stage in a dramatic scene.
Say your product is a backpack, you could have cool drone shot of a motorcyclist wearing the backpack, have it be featured as part of a larger setup like a mountain search and rescue, or you could have the backpack in the back of the family car with soccer bags and all the other stuff that families with kids have. If you want to go even bigger you could use multiple senecios, showing the diversity of situations the backpack can be used in—the possibilities are endless.
Showcasing Client Experiences in Your Video
Customers want to know that you value their experience with your product or service, so why not show them? Put yourself in the customer’s shoes and create content that reflects their journey with your brand. If you have a strong enough “why” the “how" is easy. This could include showing clients experiencing your product or service. If you are a hunting outfitter then showing a successful hunt, epic shots of the types of hunts you guide, using video clips of the hunting camp/facilities, and more. More product focused idea’s might be, a customer using your product to experience something amazing. Going back to the backpack, you could showcase someone in the Boundary Waters Canoe Area using the backpack as a means to enjoy the experience of the BWCA.
What you are trying to do is help people see themselves using your product or service in a way that helps them achieve a goal they have. But there is more….you want to tell a story of how your product or service was able to benefit your costumer, not just in the practical sense, but how did they feel while using the product or service? In our example of the hunting guide, it might be the hunt of a lifetime for a father and son. You would want to capture the excitement, adrenaline, the awe of the location, the bond between father and son, and the memories created because of this outfitter. Most people are loyal to a brand because of how the brand makes them feel! How do you want your customers to feel?
Keep Your Brand’s Vibe in the Video
Your video footage should always reflect the vibe of your brand. For example, if you're targeting a younger demographic, then you'll probably want to use bold colors and upbeat music in order to establish an energetic atmosphere. On the other hand, if you're trying to target professionals, then having a more subdued approach may work better for creating an air of trustworthiness about what you have to offer. Ether way, be authentic. Don’t try and make content that does not align with you and your brand. Customers will see that a mile away. Keep this in mind when shooting video footage for your brand so that everything aligns with who you are as a company and what message you want customers to get from watching it.
Video footage is an invaluable tool when it comes to showcasing your brand effectively online. Whether it’s featuring products through creative placements or capturing client experiences, incorporating videos into your brand and marketing strategies can make all the difference when trying to stand out from competitors. Make sure that whatever videos you produce aligns with the vibe of who you are as a business so that viewers get an accurate representation of what they can expect from working with you! With these tips in mind, start moving the needle to develop some high-quality video content today and if you’re unsure of where to start, reach out to us for a free consultation and let us help you create a brand video that connects you to your ideal clients.